KNOWLEDGE BASE & RELEASE NOTES RESOURCE HUB STATUS PAGE API SUBSCRIBE TO OUR NEWSLETTER RESOURCE HUB THE FATTAIL BLOG Featured June 4, 2026 Making DOOH Inventory Legible to Modern Media Plans June 4, 2026 June 4, 2026 May 27, 2026 How to Package DOOH for Modern Media Planners May 27, 2026 May 27, 2026 May 22, 2026 Why DOOH Operators Need a Platform That Thinks Ahead May 22, 2026 May 22, 2026 May 6, 2026 The $20 Million Excel Problem: How Spreadsheets Are Quietly Killing DOOH Revenue May 6, 2026 May 6, 2026 April 23, 2026 Why DOOH Is Stealing Ad Dollars From Linear TV - And What It Needs to Keep Winning. April 23, 2026 April 23, 2026 April 17, 2026 How GSTV Used FatTail to Scale Campaign Automation — And What It Means for the Future of DOOH April 17, 2026 April 17, 2026 March 27, 2026 Choosing the Right OMS for DOOH: Why Publishers Need More Than Traditional Tools March 27, 2026 March 27, 2026 March 4, 2026 The Rise of Unified Ad Sales: Bridging Digital, Print, and OOH in 2026 March 4, 2026 March 4, 2026 February 11, 2026 Optimizing OOH Inventory Management: What Leading Media Companies Learned in 2025 February 11, 2026 February 11, 2026 February 6, 2026 Ad Ops 2026: Predictions for the Next Wave of Publisher Transformation February 6, 2026 February 6, 2026 January 27, 2026 OOH Meets Ad Tech: Why 2026 Will Be the Year of Cross-Channel Monetization January 27, 2026 January 27, 2026 January 5, 2026 Ad Operations in 2026: What Every Revenue Leader Needs to Know January 5, 2026 January 5, 2026 December 16, 2025 Best Practices for Revenue Optimization: Lessons from Leading Media Companies December 16, 2025 December 16, 2025 December 9, 2025 Top Ad Tech Trends That Will Redefine Publisher Revenue in 2026 December 9, 2025 December 9, 2025 November 24, 2025 The Executive Playbook: 10 Data-Driven Strategies for Media Companies to Modernize Advertising Sales and Operations November 24, 2025 November 24, 2025 October 31, 2025 Unlocking Untapped Revenue: How Publishers Make Small Deals Profitable with Automation October 31, 2025 October 31, 2025 October 24, 2025 Beyond the Spreadsheet: How Automation Empowers Publishers to Deliver White-Glove Service at Scale October 24, 2025 October 24, 2025 October 2, 2025 FatTail + Burt Intelligence: Real-Time Forecasting Now in AdBookOMS October 2, 2025 October 2, 2025 September 23, 2025 Connecting Engagement to Monetization: The Best Publisher Revenue Strategy September 23, 2025 September 23, 2025 September 18, 2025 Order Management, Maximize Revenue Why Top Publishers Are Reconsidering Their OMS in 2025-2026 September 18, 2025 Order Management, Maximize Revenue September 18, 2025 Order Management, Maximize Revenue September 9, 2025 For an Order Management System, It’s Not About Omnichannel. It’s About Your Channels September 9, 2025 September 9, 2025 September 4, 2025 6 Ways OOH Sellers Can Use an Order Management System to Boost Efficiency and Drive More Sales September 4, 2025 September 4, 2025 August 29, 2025 Mastering Holiday Campaign Workflow Optimization August 29, 2025 August 29, 2025 August 14, 2025 What Retailers Selling In-Store Media Need from an OMS August 14, 2025 August 14, 2025 June 23, 2025 How OOH sellers can modernize without losing differentiation June 23, 2025 June 23, 2025 April 16, 2025 Automation Makes Ad Sales More Premium, Not Less April 16, 2025 April 16, 2025 March 10, 2025 Why Chartbeat Acquired FatTail: To Help Publishers Fully Monetize Their Content and Audiences March 10, 2025 March 10, 2025 December 5, 2024 Automated Direct The Benefits of OOH and Automated Direct December 5, 2024 Automated Direct December 5, 2024 Automated Direct May 16, 2024 Direct, OMS FatTail CRO Laura Boodram at Navigator: The Future is Direct! May 16, 2024 Direct, OMS May 16, 2024 Direct, OMS April 24, 2023 OMS, Programmatic, Programmatic Direct The Programmatic Open Market Isn’t Serving Publishers. Automated Direct Can. April 24, 2023 OMS, Programmatic, Programmatic Direct April 24, 2023 OMS, Programmatic, Programmatic Direct VIEW BLOG VIEW NEWS
