KNOWLEDGE BASE RELEASE NOTES STATUS PAGE API SUBSCRIBE TO OUR NEWSLETTER THE FATTAIL BLOG Featured May 16, 2024 Direct, OMS FatTail CRO Laura Boodram at Navigator: The Future is Direct! May 16, 2024 Direct, OMS May 16, 2024 Direct, OMS May 8, 2024 Automation, Direct, OMS You Don’t Need to Replace Your Entire OMS to Automate Direct Advertising May 8, 2024 Automation, Direct, OMS May 8, 2024 Automation, Direct, OMS Apr 24, 2023 OMS, Programmatic, Programmatic Direct The Programmatic Open Market Isn’t Serving Publishers. Automated Direct Can. Apr 24, 2023 OMS, Programmatic, Programmatic Direct Apr 24, 2023 OMS, Programmatic, Programmatic Direct Feb 13, 2023 OMS, Simplify The Digital Advertising Supply Chain Needs To Be Simplified Feb 13, 2023 OMS, Simplify Feb 13, 2023 OMS, Simplify Jan 31, 2023 OMS, People on the Move Q&A with FatTail's New Chief Revenue Officer Laura Boodram Jan 31, 2023 OMS, People on the Move Jan 31, 2023 OMS, People on the Move Jan 3, 2023 Automated Direct, Direct, OMS, SPO, Supply Path Optimization Why 2023 Will Be the Year of Automated Direct Deals Jan 3, 2023 Automated Direct, Direct, OMS, SPO, Supply Path Optimization Jan 3, 2023 Automated Direct, Direct, OMS, SPO, Supply Path Optimization Nov 16, 2022 Automated Direct, Direct, OMS Direct Media Transactions Need to Be Far More Direct: Here’s How To Make it Work Nov 16, 2022 Automated Direct, Direct, OMS Nov 16, 2022 Automated Direct, Direct, OMS Jul 29, 2022 Advanced OMS, Automated Direct, Direct, OMS Track Programmatic Sales Efficiently with an Advanced OMS Jul 29, 2022 Advanced OMS, Automated Direct, Direct, OMS Jul 29, 2022 Advanced OMS, Automated Direct, Direct, OMS Jul 1, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS 4 Questions on the Future of Programmatic Direct for Publishers and Advertisers Jul 1, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS Jul 1, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS May 18, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS How FatTail’s Deals Marketplace Will Help Media Buyers and Sellers May 18, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS May 18, 2022 Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS May 2, 2022 Advanced OMS, Maximize Revenue, OMS, Yield Management Publishers, Ask More from Your Order Management System May 2, 2022 Advanced OMS, Maximize Revenue, OMS, Yield Management May 2, 2022 Advanced OMS, Maximize Revenue, OMS, Yield Management Feb 17, 2022 DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk Programmatic is on the Path to Premium Direct Feb 17, 2022 DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk Feb 17, 2022 DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk Jan 17, 2022 Creative, Creative Management, First Party Data, OMS, Strategy How Publishers Can Build Sustainable Ad Strategies in 2022 Jan 17, 2022 Creative, Creative Management, First Party Data, OMS, Strategy Jan 17, 2022 Creative, Creative Management, First Party Data, OMS, Strategy VIEW BLOG IN THE NEWS Featured May 24, 2024 Overutilization of the Spot Market is Responsible for High Programmatic Costs May 24, 2024 May 24, 2024 Feb 28, 2024 Publishers Need an Easy Button to Compete with AI-Enabled Platforms Feb 28, 2024 Feb 28, 2024 Aug 14, 2023 ClearLine, OpenPath, and the Future of the Publisher-Buyer Relationship Aug 14, 2023 Aug 14, 2023 Jun 9, 2023 Here’s Why The Programmatic Open Market Is Petering Out Jun 9, 2023 Jun 9, 2023 Oct 1, 2022 This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving Oct 1, 2022 Oct 1, 2022 Jun 5, 2022 Manual Deals Just Won’t Cut It For Premium OTT Inventory Jun 5, 2022 Jun 5, 2022 Jun 3, 2022 Media Buyers Should Demand More from Programmatic ‘Premium’ Jun 3, 2022 Jun 3, 2022 VIEW NEWS
