OUR MISSION
Help premium content thrive.
OUR VISION
Build the worlds best advertising platform for direct deals.
By making direct advertising at scale easy and effective, ad spend will naturally shift in favor of premium content. AI advancements and privacy concerns make executing this vision both possible and timely. As the system of record for direct advertising orders, the OMS is the natural launch point for this. It should provide full end-to-end deal automation, including product discovery, with any demand source.
OUR STORY
FatTail was founded in 2001 to bring methods pioneered in the financial industry for automated deal execution to advertising. Since then, hundreds of publishers have trusted FatTail to manage their advertising businesses.
Now we're pushing the boundaries of what an Order Management System should do. We’ve expanded AdBook’s platform capabilities to include end-to-end direct deal automation with any demand source.
The future of advertising is direct. And we’re powering it.
OUR PEOPLE
Our clients will be the first to tell you that our people are one of our core differentiators. Many of us worked in publishing before moving to FatTail. We know how difficult your problems are, and while we leverage the experience of having worked with dozens of other premium publishers, we also respect that you are unique.
We deliver value through partnership, stability, and innovation. It’s those values that have allowed us to thrive over more than two decades — and are still pushing our partnerships with the world’s leading publishers to new heights.
Leadership Team
Chief Executive Officer
Chief Operating Officer
Chief Technology Officer
Chief Information & Security Officer
Chief Revenue Officer
Careers at FatTail
Let’s build a future together: yours. Training. Mentoring. Responsibility. Growth.
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We're a technology-first company that’s driving the future of advertising. We don’t care about where someone sits on the org chart. We care about smart, passionate people with good ideas and the desire to see them through. We believe that every one of our employees, regardless of tenure, title, or the team they work on, should be free to contribute to any important challenge in need of a solution. No door will be closed to you. So, bring your brains, your creativity, your problem-solving skills, your tenacity, and your love of fun, and we’ll work to build your career path together.
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You’ve lived the nuances, challenges, and pressures of executing advertising campaigns. You get it. You understand there needs to be a brighter future. Help us deliver cutting-edge products to change advertising and improve the daily lives of those running it. Apply your knowledge and make a difference in the fast-changing world of global advertising. The opportunities for you on the technology side of this vast industry are endless.
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You know how to sell. You know how to win. You’re great at helping prospects and clients understand value and do what’s in their best interest. But you just need a better platform to do it from. FatTail defines the multi-billion category of direct advertising automation. And with the programmatic direct advertising market less than 10% penetrated, there is a vast ocean of opportunity for you to satisfy your competitive drive.