THE FATTAIL BLOG

deanne zilberstein 5/16/24 deanne zilberstein 5/16/24

FatTail CRO Laura Boodram at Navigator: The Future is Direct!

The future is direct. That was the message FatTail CRO Laura Boodram delivered to a crowded auditorium of publishers in New York last Wednesday at Beeler.Tech’s Navigator conference.

deanne zilberstein 5/8/24 deanne zilberstein 5/8/24

You Don’t Need to Replace Your Entire OMS to Automate Direct Advertising

deanne zilberstein 4/24/23 deanne zilberstein 4/24/23

The Programmatic Open Market Isn’t Serving Publishers. Automated Direct Can.

deanne zilberstein 2/13/23 deanne zilberstein 2/13/23

The Digital Advertising Supply Chain Needs To Be Simplified

deanne zilberstein 1/31/23 deanne zilberstein 1/31/23

Q&A with FatTail's New Chief Revenue Officer Laura Boodram

deanne zilberstein 1/3/23 deanne zilberstein 1/3/23

Why 2023 Will Be the Year of Automated Direct Deals

deanne zilberstein 11/16/22 deanne zilberstein 11/16/22

Direct Media Transactions Need to Be Far More Direct: Here’s How To Make it Work

deanne zilberstein 7/29/22 deanne zilberstein 7/29/22

Track Programmatic Sales Efficiently with an Advanced OMS

deanne zilberstein 7/1/22 deanne zilberstein 7/1/22

4 Questions on the Future of Programmatic Direct for Publishers and Advertisers

deanne zilberstein 5/18/22 deanne zilberstein 5/18/22

How FatTail’s Deals Marketplace Will Help Media Buyers and Sellers

deanne zilberstein 5/2/22 deanne zilberstein 5/2/22

Publishers, Ask More from Your Order Management System

deanne zilberstein 2/17/22 deanne zilberstein 2/17/22

Programmatic is on the Path to Premium Direct

deanne zilberstein 1/17/22 deanne zilberstein 1/17/22

How Publishers Can Build Sustainable Ad Strategies in 2022

View the Blog Archive