With over 20 years in business, we know that publishers need more than “just” an OMS.

You need to run a profitable advertising business, which is why we’ve expanded our OMS into a direct advertising platform: AdBook+.

AdBookOMS

The most flexible and feature-rich order management system on the market. Easily manage sales and fulfillment of ad inventory across all media products and sales channels.

Portal

A self-serve solution that moves the needle. Give advertisers access to campaigns, automated creative management, invoicing and payment, reporting, screenshots and AI-powered product recommendations. Portal can be licensed without AdBookOMS.

Deals Marketplace

Allows any electronic demand source (DSP, Agency, Self-Service) to access inventory and place orders.

SALES ENABLEMENT

Give sales teams controlled, direct access to inventory across all channels and media types. Streamline the buying process for publisher and buyer teams.

  • Build proposals that deliver results, using AI-driven product recommendations

  • Maximize yield with dynamic pricing controls while ensuring rate card integrity

  • Remove friction with automated order creation

  • Enjoy the power of AdBook+ without leaving your CRM through our native integrations with best-of-breed solutions like Salesforce

BUYER ENABLEMENT

Give advertisers the easy button! Centralize, streamline and automate pre and post activities. Remove endless email chains, and provide clear, direct access to information about campaigns. Automate mundane work, and create the scale you need to accept and service more deals, driving additional revenue.

  • Centralize access to reporting, billing and creative acquisition

  • Automate creative collection: upload and track creative assets and deadlines, manage approval of creatives/mocks, and automate reminders and handoffs across teams

  • View campaign details and performance data 

  • Let the AI sales assistant make intelligent purchase and renewal recommendations

  • Issue invoices, reminders and collect payment (credit card and ACH)

  • Access screenshots and other supporting documents

  • Get help when you need it with in-app chat support

DEAL AUTOMATION

Scale your business with automation that can be as simple as you want and as complex as you need. 

  • Proactively manage work with automated tasks and alerts

  • Manage approvals for rate card pricing, minimum spend thresholds and inventory compliance

  • Integrate with project management or other delivery tools using webhooks 

  • Create a seamless experience for users when booking and managing campaigns. UX features allow you to tailor data capture around what is relevant to each user

  • Trigger data dependencies and optimal outcomes with intelligent rulesets

FINANCIAL MANAGEMENT

Get paid sooner by ensuring your month-end reconciliation and billing processes are fast and accurate! Configure your rules on the who, what, when and how of revenue, reconcile data, manage adjustments and exceptions, issue invoices, send reminders, and collect payments quicker. All of which benefits your bottom line! 

  • Billing and revenue definitions that match how you sell and report

  • Automated reconciliation of first and third party data

  • Adjustments for managing billing exceptions

  • Comprehensive billing and revenue reporting options

  • Dynamic cost rules so that you can accurately forecast and actualize COGS

  • Controls to lock down billing data according to your workflow

  • Straight through transfer of finance data to your invoicing platform

CONTROL & GOVERNANCE

Implement and administer controls to ensure your business is locked down and you can attest to the accuracy of financial reporting. Know that your valuable data is secure. We put ourselves through rigorous third-party audits and ongoing security testing to prove it.

  • Highly available and fully redundant Microsoft Cloud platform

  • Annual SOC 1 and SOC 2 audits

  • SSO integrations to support identity access management policies

  • CCPA & GDPR compliance

INTEGRATIONS & EXTENSIBILITY

Automation across the entire direct advertising lifecycle requires first-rate partnerships and integrations. AdBook+ integrates with best-of-breed ad servers, CRMs, billing and invoicing systems, business intelligence tools, data aggregators, and project management systems. 

With our integration capabilities, publishers can easily manage the sale and fulfillment of guaranteed ad inventory across all media products and sales channels. 

Here are just a few of the integrations we offer and partners we work with. Beyond these integrations, our hundreds of documented API endpoints make it easy for us to build new connections, or for external platforms to plug into our solutions. Contact info@fattail.com to learn more.