“Partnership First”: FatTail’s Driving Force for 2020
FatTail has always been fiercely dedicated to helping our clients achieve their goals by providing reliable technology and supporting the day-to-day with high-touch, high-quality service and collaboration. But as we entered 2020, we wanted to kick that mission into high gear by making sure that everything we touch creates value for our clients.
How?
To kick off the year and this mission, we launched the new Partner Success Group, our multidisciplinary team that brings together specialists in technical support, Client Success, partner relations, marketing and communications, and organizational delivery to focus more on overall success and less on individual goals and actions.
Every phase of the client lifecycle fits into our Partner Success framework.
During the sales process, for example, we focus on understanding the client's pain points (the WHY) so we can design the client system (the HOW) to meet their objectives. But our commitment to assessing the clients’ needs doesn’t end there.
To ensure that AdBook+ stays relevant and the value proposition grows over time, we also offer business reviews throughout our client relationships. This analysis rates how a client is using AdBook+, their existing integrations, and, most importantly, how they can optimize their use of our products to get the most out of their investment with us.
Using our proprietary Value Pillar Assessment tool, we assess several criteria and roll them up into the six core value pillars to examine the most meaningful and impactful opportunities for a client.
We then derive a client’s Current Score which represents their current state use of AdBook+, integrations, and overall partnership. Current Score is weighted against each value pillar and presented as a chart to show usage of AdBook+ and partnership as a percentage.
From the Current Score, we may make some assumptions and recommendations about opportunities for improvement and provide additional Short-, Medium- and Long-Term Potential Scores. These Potential Scores represent future state use of AdBook+, potential improvements or new integrations, and new facets of partnership and strategic direction for the business. These scores then get factored into the chart to visually demonstrate growth over time. Some areas may grow at great proportions due to an increased focus or interest, others may grow more organically as features and adoption evolve.
Is it time for your business review?
Contact your Client Success Manager to schedule.