FatTail, and really the FatTail team are way different than any other vendor I have worked with and it makes a world of difference.

Matthew Pferschy, Director, Ad Operations, American City Business Journals

“FatTail takes a very consultative approach to everything they do. They really listen to our needs and don’t try to push a new solution or path. The level of flexibility and customization we achieve with their platform relative to other vendors in the marketplace has been huge. We don’t have to worry about the performance of the platform, which has freed us to focus on the growth of the business.

Our relationship with them is truly a partnership. They’re not a vendor. I look at them as a part of our business who are integral to our success. They’re incredibly responsive, and they deeply care about the relationship. Plus, they’ve had so little turnover in the 4 years we’ve been working with them. It’s remarkable.”

Senior Director, Major Retail Media Publisher

“We got much more than we bargained for with FatTail. Yes we met the OMS requirement, but we also gained a partner in FatTail, who has been a digital transformation partner to our business. With their technology and their expertise, we've advanced from a world where everything was manual, to digital automation. That means better, timely data for our decision making."

Paul Hausback, COO Bobit Business Media

“Since implementing AdBook in 2019, we've reached new heights in professionalizing and advancing our Ad Operations systems and processes. Setting up AdBook, especially within the Salesforce environment, has massively reduced friction for our sales team who now have more autonomy to sell with quicker access to inventory, more seamless approvals. It helps us move to contract faster than ever and for our behind-the-scenes operations teams, ensures that delivery is flawless. Reporting from AdBook - including scheduled reports that drop into SFTP servers - powers other tools in our tech stack furthering AdBook as a central system in our platform.”

VP Operations, B2B news and events, multi-platform digital media company

…through API connections to platforms such as GAM and Salesforce, great customer service, and the ability to create solutions for new industry trends. The platform has enabled scalable growth across our entire organization. I especially appreciate the ability to use the product catalog for ALL products — display, newsletters, research, events, and print — which has given us a database that supports strategic decisions about pricing, products, and industry shifts.”

Alonna Doucette, Doucette Media