AdBook Premium Supply Platform (AdBookPSP) is an innovative, first-of-its-kind offering designed to power a new independent marketplace for deal-based programmatic transactions. The addition of AdBookPSP to FatTail’s portfolio makes AdBook+ the only unified direct and programmatic supply platform.
AdBookPSP is designed to “future-proof” programmatic advertising for both buyers and sellers as market interest expands beyond RTB-based open market trades, to prioritized transactions, quantity and price guarantees, custom targeting, and other conditions that mimic direct sales relationships. As cross-site identity solutions face increasing regulatory and consumer pressure, and as 3rd party cookies are eliminated, AdBookPSP offers an alternative approach to inventory, price discovery, and a direct supply path to premium sellers.
For premium publishers, AdBookPSP offers programmatic distribution of differentiated inventory at non-commoditized pricing to high quality, direct advertisers. It provides an incremental revenue opportunity from DSPs in the form of private auction, preferred, and programmatic guaranteed deal types.
For buyers, AdBookPSP streamlines inventory discovery, deal development and negotiation, and execution. DSPs gain unprecedented access to premium inventory - with the transparency and brand safety benefits that come from direct publisher access, as well as the lowest supply-side tech fees compared to traditional SSPs or exchanges.
FOR PUBLISHERS
AdBookPSP offers a new take on programmatic direct deals (Programmatic Guaranteed, Preferred, and Private Marketplace).
AdBookPSP is your lowest-cost demand partner option, and works alongside any integrated order management system (OMS). For existing AdBook+ users, AdBookPSP is fully integrated, providing a new programmatic demand channel. Think of AdBookPSP as an in-house supply platform for all of your premium, priority inventory across both traditional direct and programmatic channels.
Said differently, AdBook+ represents an industry-first unified platform for direct and programmatic sales. A single place for you, the Publisher, to manage all deal-based transactions resulting in an optimal alignment of people, process, and technology. We think that’s really important.
Here’s why:
LOW COST, LOW EFFORT, HIGH REWARD
AdBookPSP offers the lowest-cost programmatic channel for publishers, challenging traditional SSP pricing models.
Activating revenue with AdBookPSP happens in 2 easy-to-implement steps: install header bidding adapter, schedule deal!
AdBookPSP automates all of the deal setup and execution processes required to get programmatic direct deals done at scale.
AdBookPSP compliments your existing SSP relationships. Once the adapter is implemented, campaigns are executed through AdBook+. FatTail audits and reconciles delivery and manages invoicing, collection, and publisher payments.
MORE DIRECT DEMAND IN AUTOMATED FASHION
With consumer privacy and tracking creating an uncertain future, DSPs are focusing more on deal based campaigns, sometimes even winning branding budgets from the legacy media buying systems. AdBookPSP lets you capture this emerging channel right from the start.
For AdBook+ customers, all programmatic direct deals from AdBookPSP live in your normal insertion order. Even better, you can add direct sold and programmatic direct deals in the same order, making the buyer happy while keeping track of your inventory in a single place.
INSIGHTS, SAFETY & CONTROL
With AdBookPSP you have complete control over what is shared with the buy side across discovery, negotiations, and execution.
AdBookPSP facilitates a more direct connection between you and the demand side. We shorten the supply path enabling you to build stronger relationships with programmatic buyers.
FOR ADVERTISERS
AdBook Premium Supply Platform (PSP) is a new offering that provides you and the brands you serve, scalable access to premium inventory and audiences through programmatic direct channels.
With advertisers - both at the agency and brand level - increasing their demand for more transparency about where their dollars are going, you need to diversify away from the open market and find solutions that both address brand safety and inventory quality concerns, and [more importantly] provide open access to publishers’ first party data.
Traditional SSPs simply weren’t developed around core notions of deals, products, pricing, and inventory that are necessary to support programmatic direct transactions.
AdBookPSP is the enabler you need to future proof your business. As an integrated demand partner, you can easily book programmatic guaranteed (PG), preferred and PMP deals through AdBookPSP, gaining exclusive access to inventory from a roster of premium publishers.
We're actively recruiting new demand partners. Contact us today to learn more.
Here are just a few reasons we think you should:
SUPPLY PATH OPTIMIZATION
By providing exclusive access to premium, guaranteed inventory from FatTail’s publisher customers, AdBookPSP offers the lowest-cost direct path to their audiences -- there are no resellers, extra hops or other relationships to work through.
AdBookPSP is the only solution that is integrated directly within a publishers’ revenue stack that has permission to grant access to this premium, programmatic guaranteed inventory.
Working with AdBook PSP means working directly with the publisher and not through a third-party.
INSIGHTS, SAFETY & CONTROL
AdBookPSP reduces risk. The more “hops” you remove to access inventory, the tighter the controls against fraud. AdBookPSP is a direct pipeline to premium publishers that can help ensure advertisers’ campaigns appear in a brand safe environment.
WIth AdBook PSP, you connect directly with the premium publishers that you want on your media plan ensuring that your ads are displayed within quality, professional content.
FULFILL COMPLEX DEALS PROGRAMMATICALLY
FatTail works with premium publishers across distinct, contextually-relevant verticals like healthcare, B2B and finance. Use AdBookPSP to create custom deals that meet your advertisers’ needs with programmatic scale, but granular controls.
AdBookPSP supports cross publisher inventory aggregation as well as CTV, OTT, & display inventory.
Ready to implement AdBookPSP in your Publisher stack?
Interested in becoming a demand partner?