Introducing AdBookPORTAL
We’re excited to introduce our latest product offering, AdBookPORTAL. Designed and developed through deep collaboration with publishers, AdBookPortal is an industry-first solution that gives publishers the ability to streamline workflows and reduce friction, boosting efficiency and productivity in their ad operations teams.
Our recent research with premium publishers revealed that some of their key pain points involve complex post-sale campaigns and customer service management. According to our survey data, 60% of publishers point to time constraints, noting “there is not enough time or resources to service customers in the way that they expect or that the business demands.”
Communications challenges were also critical, with 92% of publishers noting that the majority of communication with advertising partners occurs over email. Finally, 100% of the publishers surveyed say they would characterize “nirvana” as “allowing my team to do higher value activities.”
AdBookPORTAL was purpose built to address many operational challenges that occur post-sale, with an easy-to-use, flexible platform that can be accessed by publishers and their internal teams.
AdBookPORTAL: How it Works
AdBookPORTAL is designed to provide a consumer-like experience to business users for all post-sale aspects of the campaign management process, allowing advertisers to self-serve, and publisher users to self-manage. Advertisers can upload/manage creatives for their campaigns, view campaign status and performance, manage and pay invoices, gain access to screenshots and other supporting documents, chat with a support person, and so much more!
AdBookPORTAL sits on top of your specialized systems, functioning as an integration layer to facilitate workflow and communication, and to provide visibility across all key areas within the ad operations workflow.
AdBookPORTAL surfaces key information - whether insights or actions - to put ownership and accountability in the right place and enable more efficient processing. By providing visibility across siloed teams/systems/processes, AdBookPORTAL will reduce time spent on mundane, low value tasks, and decrease the operational friction that exists in most organizations.
Sample Benefits and Key Features:
Seamless communication and accessibility for internal teams such as ad operations, accounting, and client support.
Easy to use, configurable platform gives publishers flexibility to put power and ownership in the hands of their advertising clients.
Streamlines billing and collections processes by providing direct-access, self-service payment options for clients.
View campaigns and key performance insights - publishers can direct advertisers (or internal teams) to self-service access for standard reporting data.
Accelerate the creative workflow process. Self-service options allow advertisers/clients to upload and track creative assets and deadlines.
For more details on AdBookPORTAL and how the platform can help your organization streamline processes, eliminate bottlenecks, enhance communication between teams, and more, contact us.